- Create a company mission statement.
- Determine target audience.
- Craft your brand messaging.
- Develop a creative tagline.
- Build visual identity with colors.
Which colors would fit your brand personality? It is extremely essential in matching the colors of your brand to convey an illustration of the organization and culture.
“The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers’ mind.”
Credit Resource: www.businessdictionary.com/definition/brand-identity.html
Red – Connected with passion and excitement. Is your brand loud?
Orange – A lively shade if would like to be unique and standout from the crowd.
Yellow – Friendly and cheerful tones or can hazardous
Green – Multipurpose color for nature, environment, healthy, wealthy.
Blue – Illustrates professionalism, tranquility, authenticity, trust worthiness, stability and reliability.
Purple – Expresses wealth, creativity, wisdom and pride.
Pink – Feminine audience, energy, romance and charm.
Brown – Earth tones, nature, reliability and dependability.
Gray – Neutral and balanced color.
Black – Correlates with authority, power, stability and strength.
At Cheryl’s Creative Services in Port Orange, Florida, Cheryl admires facilitating face to face meetings or Zoom meetings for marketing strategies sessions on a monthly or quarterly basis with clients. Cheryl discusses the clients budget including current marketing tools and will suggest recommendations. During the client meetings, she will review a SWOT analysis (Strengths, Weaknesses,Opportunities,Threats) to analyze distinctive marketing tools and advise which would be applicable for the organization. Cheryl’s Creative Services objective is to set realistic achievable marketing goals for clients to obtain sustainable growth for their business.